01
I make launching easy.
A new platform means new questions. I walk advertisers through setup, tracking, and their first campaign, so launch day feels calm.
GTM Ads Solutions Team
Let me be your
advertisers' favorite call of the week.
I've spent 8+ years on the advertiser's side of the table, launching campaigns, guiding organic AEO strategies, reading the numbers, and telling clients what to do next (in plain language). That includes experience in OpenAI Ads. Now I want to help your advertisers onboard, launch, and grow on a platform people trust.
Currently located in West Palm Beach, FL. Ready to relocate.West Coast, here I come
San FranciscoCalifornia
SeattleWashington
laurenchervinskidigital@gmail.com
The role I’m here forCustomer Success ManagerAds Solutions
HOW I WORKStart with their goal. Make the results clear. Agree on what comes next.
01 / WHY ME
Three things your advertisers get from me.
An ads platform works when two things are true: advertisers get results, and users still trust what they see. I care about both.
02
I turn numbers into next steps.
I read the data and explain it in plain words: what changed, why, and what I'd do next.
03
I make sure advertisers are heard.
When advertisers run into problems, I bring clear, specific feedback to the teams who can fix them.
MY POINT OF VIEW
“Good ads put the right product or service in front of the right person at the right time.”
A PRINCIPLE I'D BRINGI started in ads by spending my own money on Meta ads for my Shopify stores. Eight years and many client accounts later, I still treat every budget like it's mine.
02 / EXPERIENCE
A track record of
making change work.
Here’s what I’ve done, who I’ve helped, and what I’d bring to the next chapter.
SEP 2024 — PRESENT
Co-Owner, Marketing & Operations
Coastal Air Systems Marine · West Palm Beach
Own paid and organic marketing, customer communications, invoicing, and administration for an acquired yacht repair business. Oversee branding, customer experience, and internal systems while supporting daily operations and growth.
OWNER-OPERATORStrategy and hands-on execution
JUN 2023 — PRESENT
Senior Marketing Specialist
Kanopi Studios · Remote
Advise healthcare, higher education, and nonprofit organizations on digital advertising strategy, campaign optimization, and marketing technology. Manage Google and Meta campaigns, analyze results, and give clients actionable recommendations.
CLIENT ADVISORYPaid media · Optimization · MarTech
FEB 2023 — PRESENT
Senior Marketing Specialist
Another Blank Page · Remote
Partner with development teams to deliver digital marketing programs that align website strategy, conversion optimization, and search performance with business objectives. Advise startups and organizations on growth priorities.
CROSS-FUNCTIONALMarketing × Development
JUN 2022 — PRESENT
Owner, Marketing Consultant
Searches Everywhere · Remote
Advise small and mid-sized businesses on digital strategy, paid media, analytics, conversion tracking, and performance measurement. Lead work end-to-end, from research and campaign implementation through reporting and optimization; advise on AI-driven discovery and LLM optimization.
END-TO-ENDStrategy through execution
JUN 2022 — PRESENT
SEM & SEO Specialist
9 Letters (Wasserman) · Remote
Manage SEO and SEM strategy for local and global clients. Optimize Google Ads using conversion and campaign data, then translate performance into clear recommendations for clients and internal partners.
DATA-INFORMEDClient and stakeholder guidance
OCT 2021 — PRESENT
Senior Marketing Specialist
Protege Marketing Collective · Remote
Lead SEO, paid media, and digital marketing programs across e-commerce, tourism, and post-secondary education. Manage client relationships and reporting across SEO, Google and Bing Ads, paid social, and analytics.
FULL-FUNNELSEO · Paid media · Analytics
SEP 2018 — OCT 2021
Registered Psychiatric Nurse
Fraser Health · Vancouver
Delivered patient-centered care in high-acuity psychiatric and emergency settings. Helped develop and launch a new mental health facility, collaborating across disciplines and training more than 150 staff members.
150+ STAFFTrained for new facility launch
JUN 2007 — NOV 2017
Supervisor & Customer Experience
Moxie’s Grill & Bar
Progressed through roles into seven years of supervisory leadership in a fast-paced, high-volume environment. Led teams, resolved customer issues, trained staff, and relocated to Dallas to help launch the first U.S. location.
10 YEARSCustomer experience and team leadership
TOOLS & SKILLS
My toolkit
Choose a tag to see where I’ve put it to work.
Advertising platforms
Analytics & web tools
Personal Skills
Additional strengths
Technical SEO, search intent mapping, keyword research, ad group planning, SEO roadmaps, competitive analysis, performance benchmarking, reporting, and cross-functional collaboration.
Industry experience
Healthcare · Medical devices · Tourism · Finance · E-commerce · Nonprofits · Universities · Corporations
EDUCATION
Bachelor of Science in Psychiatric Nursing
Brandon University · Winnipeg
JAN 2011 - MAY 2016
I studied mental health assessment, therapeutic communication, and evidence-based care, then put it into practice in clinical settings alongside doctors, therapists, and families.
It taught me to listen closely, stay calm under pressure, and explain complicated things simply. I use those skills in every client conversation.
03 / TESTIMONIALS
What it’s like
to work with me.
A few words from people I’ve worked with.
Carley DupuisCarley Dupuis Design
Ryan GeeProtege Marketing Collective
Annie LinFraser Health
04 / MY APPROACH
A launch is a beginning,
not a finish line.
How I'd work with each advertiser, from the first call to the day they're ready to spend more.
Start with their goal.
Before I touch a campaign, I learn the business, the customer, and what a win looks like to them.
Get an early win.
I make sure setup is clean and tracking works, so the first campaign shows real results we can learn from.
Turn results into a plan.
I check performance regularly and come to every call with one clear recommendation and the numbers to back it up.
Grow what's working.
When the results are there, I show advertisers where more budget would pay off, and I share what I'm hearing with Sales, Product, and Policy.
05 / INDUSTRIES & CLIENTS
Different fields.
Real-world results.
A broad mix of industries and a few of the clients I’ve supported.
Industries I’ve Worked Within
- Healthcare
- Ecommerce
- Home Services
- Mining Companies
- Tech Companies
- Retail Stores
- Cyber Security
- Food & Beverage
A Sample Size of Clients I’ve Worked With
06 / PROOF OF WORK
Stories beat
claims.
Four short ones. Each is a preview of how I’d show up for your advertisers.
TRUSTED ADVISOR / 01
The advisor for clients who don't speak ads.
At Kanopi Studios I manage Google and Meta ad campaigns and AI search strategy for healthcare, higher ed, and nonprofit clients. Some are marketers, but not ad specialists, so my job is to make the data make sense and the next step obvious. I've worked on 25+ accounts, including SFO, COIT, and Moscone Center.
PAID MEDIA / CLIENT ADVISORY01MEASUREMENT / 02
If we can't measure it, we fix that first.
At Searches Everywhere I handle everything from research and launch to tracking and reporting, and I write reports clients can read in two minutes. One highlight: qualified insurance leads at a steady $35 each.
ANALYTICS / PERFORMANCE02LAUNCHES / 03
Two launches. 150 people trained.
At Fraser Health I helped open a new mental health facility and trained 150+ staff, including physicians. Before that I moved to Dallas to help open the first Moxie's in the U.S. I do my best work when something is new and there's no playbook yet.
ONBOARDING / ENABLEMENT03ADVERTISER PERSPECTIVE / 04
Already an OpenAI Ads advertiser.
I've built campaigns on Google, Meta, LinkedIn, Pinterest, X, and OpenAI Ads. On OpenAI Ads, I describe in plain language the conversations where my offer fits, instead of picking from a list of preset interests. It's a new way to think about targeting. I know what a new advertiser will ask because I've asked it myself.
PAID MEDIA / CUSTOMER EMPATHY0407 / THE MATCH
What you asked for.
What I bring.
I do my best work when the product is new, the stakes are real, and advertiser feedback can shape what gets built next.
✳
8+ years in client-facing digital advertising
Paid media, consulting, and managing client accounts across healthcare, tourism, e-commerce, and education.
✳
Experience on the agency side and the advertiser side
I've been the agency partner, the consultant, and the business owner spending my own budget. I know what great platform support looks like because I've been the one who needed it.
✳
Comfortable with data
GA4, Tag Manager, Looker Studio, and advanced Sheets and Excel. I find the story in the numbers and tell it in plain words.
✳
Clear with technical and non-technical people
I’ve walked developers through tracking and executives through results, often in the same afternoon.
✳
Ownership when things move fast
I co-own one business and run another. Nobody hands me a playbook, so I write one.
✳
Sound judgment and care for user trust
Psychiatric nursing taught me to listen first and think about the person on the other end. Ads should be useful to the people who see them.
NEXT CHAPTER / OPENAI
Your advertisers are about
to have a favorite call.
→