01
I get advertisers live and confident.
New platform, new questions. I walk clients through setup, tracking, and first campaigns so launch day feels calm.
CUSTOMER SUCCESS MANAGER · ADS SOLUTIONS · OPENAI
I've been your
advertiser. Let me be
their favorite call of the week.
Good news first: I've spent 8+ years on the advertiser's side of the table, launching campaigns, reading the numbers, and telling clients plainly what to do next. That includes OpenAI Ads. Now I want to help your advertisers onboard, launch, and grow on a platform people trust.
[Based in West Palm Beach. Ready for San Francisco.]
01 / WHY ME
I know what your advertisers need.
I've been one.
A new ads platform works when advertisers see results and the people on the other side of the screen keep trusting what they see. I care about both.
02
I turn numbers into next steps.
I read the performance data and say it plainly: here's what moved, here's why, and here's what I'd do next.
03
I carry the advertiser's voice back in.
I've spent years between clients, developers, and product teams. When advertisers hit friction, the right people hear about it, with specifics.
MY POINT OF VIEW
“Great advertising earns trust when it connects a real need to a useful offer, and shows the business exactly what's working.”
A PRINCIPLE I'D BRINGI started in ads by spending my own money on Meta campaigns for my own Shopify stores. Eight years and a lot of client accounts later, I still treat every budget like it's mine.
02 / EXPERIENCE
A track record of
making change work.
Here’s what I’ve done, who I’ve helped, and what I’d bring to the next chapter.
SEP 2024 — PRESENT
Co-Owner, Marketing & Operations
Coastal Air Systems Marine · West Palm Beach
Own paid and organic marketing, customer communications, invoicing, and administration for an acquired yacht repair business. Oversee branding, customer experience, and internal systems while supporting daily operations and growth.
OWNER-OPERATORStrategy and hands-on execution
JUN 2023 — PRESENT
Senior Marketing Specialist
Kanopi Studios · Remote
Advise healthcare, higher education, and nonprofit organizations on digital advertising strategy, campaign optimization, and marketing technology. Manage Google and Meta campaigns, analyze results, and give clients actionable recommendations.
CLIENT ADVISORYPaid media · Optimization · MarTech
FEB 2023 — PRESENT
Senior Marketing Specialist
Another Blank Page · Remote
Partner with development teams to deliver digital marketing programs that align website strategy, conversion optimization, and search performance with business objectives. Advise startups and organizations on growth priorities.
CROSS-FUNCTIONALMarketing × Development
JUN 2022 — PRESENT
Owner, Marketing Consultant
Searches Everywhere · Remote
Advise small and mid-sized businesses on digital strategy, paid media, analytics, conversion tracking, and performance measurement. Lead work end-to-end, from research and campaign implementation through reporting and optimization; advise on AI-driven discovery and LLM optimization.
END-TO-ENDStrategy through execution
JUN 2022 — PRESENT
SEM & SEO Specialist
9 Letters (Wasserman) · Remote
Manage SEO and SEM strategy for local and global clients. Optimize Google Ads using conversion and campaign data, then translate performance into clear recommendations for clients and internal partners.
DATA-INFORMEDClient and stakeholder guidance
OCT 2021 — PRESENT
Senior Marketing Specialist
Protege Marketing Collective · Remote
Lead SEO, paid media, and digital marketing programs across e-commerce, tourism, and post-secondary education. Manage client relationships and reporting across SEO, Google and Bing Ads, paid social, and analytics.
FULL-FUNNELSEO · Paid media · Analytics
SEP 2018 — OCT 2021
Registered Psychiatric Nurse
Fraser Health · Vancouver
Delivered patient-centered care in high-acuity psychiatric and emergency settings. Helped develop and launch a new mental health facility, collaborating across disciplines and training more than 150 staff members.
150+ STAFFTrained for new facility launch
JUN 2007 — NOV 2017
Supervisor & Customer Experience
Moxie’s Grill & Bar
Progressed through roles into seven years of supervisory leadership in a fast-paced, high-volume environment. Led teams, resolved customer issues, trained staff, and relocated to Dallas to help launch the first U.S. location.
10 YEARSCustomer experience and team leadership
EDUCATION & TOOLKIT
BSc Psychiatric Nursing · Brandon UniversityOpenAI AdsGoogle AdsMeta AdsLinkedIn AdsPinterest AdsX / Twitter AdsGA4 · Search Console · Tag ManagerLooker Studio · Sheets · ExcelWordPress · Shopify · Squarespace · WebflowAhrefs · SEMrush · Screaming Frog · Sitebulb · Conductor
Additional strengths: technical SEO, search intent mapping, keyword research, ad group planning, SEO roadmaps, competitive analysis, performance benchmarking, reporting, and cross-functional collaboration. Industries include healthcare, medical devices, tourism, finance, e-commerce, nonprofits, universities, and corporations.
03 / MY APPROACH
A launch is a beginning,
not a finish line.
How I'd run a portfolio of advertisers, from the first call to the next budget conversation.
Start with their goal.
Learn the business, the audience, and what success means to them before touching a single campaign setting.
Get to first value fast.
Clean setup, working measurement, and a first campaign that gives us something real to learn from.
Turn signals into a plan.
Review performance on a steady rhythm and bring a clear recommendation to every call, with the numbers behind it.
Earn the next dollar.
When results are there, show where more adoption or budget would pay off. Then bring what I'm hearing back to Sales, Product, and Policy.
04 / PROOF OF WORK
Stories beat
claims.
Four short ones. Each is a preview of how I’d show up for your advertisers.
TRUSTED ADVISOR / 01
The advisor for clients who don't speak ads.
At Kanopi Studios I manage Google and Meta campaigns for healthcare, higher ed, and nonprofit clients. Most are marketers, not ad specialists, so my job is making the data make sense and the next step obvious. I’ve worked on 25+ accounts, including SFO, Coit, and Moscone Center.
PAID MEDIA / CLIENT ADVISORY01MEASUREMENT / 02
If we can't measure it, we fix that first.
At Searches Everywhere I own the full loop: research, launch, conversion tracking in GA4 and Tag Manager, and reporting clients can read in two minutes. Generated qualified insurance leads at $35 CPL.
ANALYTICS / PERFORMANCE02LAUNCHES / 03
Two launches. 150 people trained.
At Fraser Health I helped open a new mental health facility and trained 150+ staff, physicians included. Before that I moved to Dallas to help open Moxie's first U.S. location. New things with no playbook are where I do my best work.
ONBOARDING / ENABLEMENT03ADVERTISER PERSPECTIVE / 04
Already an OpenAI Ads advertiser.
I've built campaigns on Google, Meta, LinkedIn, Pinterest, X, and OpenAI Ads. With OpenAI Ads, I can describe in natural language the conversations and needs where my offer may be relevant, instead of relying only on predefined interest categories. These context hints guide relevance, rather than setting exact-match targeting rules. I know what a new advertiser will ask because I've asked it myself.
PAID MEDIA / CUSTOMER EMPATHY0405 / THE MATCH
What you asked for.
What I bring.
I do my best work when the product is new, the stakes are real, and what advertisers tell us can shape what comes next.
✳
8+ years in client-facing digital advertising
Paid media, consulting, and account ownership across healthcare, tourism, e-commerce, and education.
✳
Fluent on the agency side and the advertiser side
I’ve run accounts as an agency partner, as a consultant, and as a business owner spending my own budget.
✳
Comfortable in the data
GA4, Tag Manager, Looker Studio, and advanced Sheets and Excel. I find the story in the numbers and tell it in plain words.
✳
Clear with technical and non-technical people
I’ve walked developers through tracking and executives through results, often in the same afternoon.
✳
Ownership in fast-moving environments
I co-own one business and run another. Nobody hands me a playbook, so I write one.
✳
Sound judgment and care for user trust
Psychiatric nursing taught me to listen first and take responsibility seriously. Ads should be useful to the person seeing them.
NEXT CHAPTER / OPENAI
Your advertisers are about
to have a favorite call.
Give me 30 minutes and I'll walk you through how I'd onboard, launch, and grow a portfolio on OpenAI's ads platform.
Start a conversation ↗→